The Cairo expo year, and where brands win it
Egypt's trade-show year runs through one hall in New Cairo. The seasons fall in a pattern, and each one asks a stand to do a different job.
02Cairo ICT: standing out in a hall full of screens
Cairo ICT fills the New Cairo halls every November with more than 500 tech brands. A stand here has to do more than glow.
03Food Africa: a stand that lets buyers taste and sign
Food Africa turns the New Cairo halls into the continent's food and beverage trade floor. The stands that work let buyers taste and sign.
Cityscape Egypt: selling a place that does not exist yet
Cityscape Egypt brings 80-plus developers and 40,000 buyers to New Cairo each September. A property stand has to sell a place the buyer cannot walk through yet.
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Expos
The Big 5 Construct Egypt: build a stand as solid as the product
The Big 5 Construct Egypt works the construction trade each June in New Cairo. The stands that win look as built as the products on them.
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Expos
EGYPES: an energy stand built to a national standard
EGYPES gathers ministers, national companies and the oil majors in New Cairo. An energy stand here is a national statement, built to spec.
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Expos
Automech Formula: put the product where a buyer can reach it
Automech Formula is the biggest automotive aftermarket show in the region. The stands that work put the product where a buyer can reach it.
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Giveaways
Giveaways and merch worth keeping
Premium corporate gifting: curated Class A, B and C collections and seasonal ranges that people take home.
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Web
Web and digital, in-house
In-house web design, copywriting, photography and development, carrying the same brand discipline onto the screen.
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Production
Façade and signage, at city scale
Building façades, wayfinding, square branding and seasonal décor, made to read from across the street and hold up to the weather.
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3D
Seeing it before we build it
Photoreal renders and booth concepts before the workshop cuts a panel, so what you approve on screen is what you walk into on site.
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Media
Media production that was in the room
Cinematic films, commercials, event coverage and podcasts from Cycle Studios, told by the people who helped build the thing in frame.
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Branding
Branding and communication, led by strategy
Brand identity, strategy, campaigns, packaging and environmental branding, built to a luxury standard of craft.
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Production
Designing a stand that performs
Architectural creativity and brand strategy, designed and built for expos across Egypt and the Gulf. This is our highest-volume line.
ReadWhere creativity meets production
A creative production, experiential-marketing and branding agency in New Cairo, building events, stands, identities, media and 3D experiences end to end, in-house.
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Media
Inside Cycle Studios
Our in-house media arm: cinematic films, commercials, event coverage and podcasts, shot on our own stage by the crew that helped build the experience.
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Events
Events and mega projects, concept to close
Conferences, exhibitions, activations and ceremonies. We run strategy, production and execution, then close the event cleanly. All in-house.
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Production
COP27: sixteen pavilions in a single week
cycle™ built roughly 3,000 sqm of country and organization pavilions for the UN Climate Change Conference in seven days, in-house.
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