Façade and signage is production at the scale of a street: building façades, directional and wayfinding signage, square branding, and seasonal work that includes Ramadan installations. It has to read from a distance and hold up to weather.
Constraints define the craft here. Structure, permits, sightlines, daylight against night-light, and a tolerance measured in millimetres across metres. The trick is keeping something that big considered up close.
We worked the Al Hussein Mosque yard as heritage production, built retail façades for Huawei Egypt, and ran square branding and seasonal décor across developments like Madinaty and AlMarasem. The brief shifts and the standard holds.
We design, fabricate and install it ourselves, so what goes up matches what we drew.
