Cairo ICT is the largest technology event in Egypt and one of the oldest in the region. The 2026 edition runs in November at the Egypt International Exhibition Center, its thirtieth, with more than 500 companies and artificial intelligence on half the banners. Trade Fairs International has run it out of Heliopolis since the nineties.
A tech hall is a hard room to win. Every neighbour has a screen, a light wall and a demo. Brightness on its own vanishes into the noise by the second aisle.
We plan an ICT stand around one thing the visitor does, then cut the rest. A live demo needs a clear station and a queue that keeps the aisle open. A launch needs a stage line and a reveal the camera can shoot. Visitors notice the technology when the architecture leaves it room.
Screens run hot and cables multiply, so we design the services in from the first sketch: power, heat, network, and a way for the crew to reach a dead monitor without pulling the wall apart.
We render the stand in 3D before the workshop cuts a panel, so you sign off the lit, finished room on screen. Our crew then builds it in our workshop and installs it in New Cairo, and the stand you approved is the stand that opens on day one.
