Food Africa is the continent's food and beverage sourcing event, held each autumn at the Egypt International Exhibition Center. Exporters, manufacturers and buyers from across Africa and the Gulf work the halls for three days looking for product and a deal.
This floor runs on the senses. A buyer wants to see the range, taste a sample, and sit down over numbers. Keep them standing in the aisle and you lose them to the next stand.
We design food stands around the tasting and the meeting. The sampling counter sits where the crowd can reach it, a quiet corner holds the deal, and the cold storage and wash point go in from the start rather than bolted on after. Hygiene and flow decide whether you close that day.
We built Arma and Bisco Masr at Food Africa, two heavyweight Egyptian food names under one roof. The job was to carry the weight of the brands and still leave room to move, sample and sell.
We fabricate in our own workshop and install it ourselves, so the counters, the lighting and the cold chain arrive working. You walk in to a stand ready to trade.