Expos
The Cairo expo year, and where brands win it
Egypt's trade-show year runs through one hall in New Cairo. The seasons fall in a pattern, and each one asks a stand to do a different job.
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Expos
Cairo ICT: standing out in a hall full of screens
Cairo ICT fills the New Cairo halls every November with more than 500 tech brands. A stand here has to do more than glow.
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Expos
Food Africa: a stand that lets buyers taste and sign
Food Africa turns the New Cairo halls into the continent's food and beverage trade floor. The stands that work let buyers taste and sign.
ReadCityscape Egypt: selling a place that does not exist yet
Cityscape Egypt brings 80-plus developers and 40,000 buyers to New Cairo each September. A property stand has to sell a place the buyer cannot walk through yet.
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Expos
The Big 5 Construct Egypt: build a stand as solid as the product
The Big 5 Construct Egypt works the construction trade each June in New Cairo. The stands that win look as built as the products on them.
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Expos
EGYPES: an energy stand built to a national standard
EGYPES gathers ministers, national companies and the oil majors in New Cairo. An energy stand here is a national statement, built to spec.
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Expos
Automech Formula: put the product where a buyer can reach it
Automech Formula is the biggest automotive aftermarket show in the region. The stands that work put the product where a buyer can reach it.
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