cycle™ Middle East opened in New Cairo in 2018 as a creative production, experiential-marketing and branding agency. We design and build events, exhibition stands, brand identities, media and 3D experiences end to end, in-house.
Our edge sits in one place: the creative direction and the build live in the same team. The studio that draws the bold idea also fabricates it, so quality holds, the timeline stays tight, and the brand reads the same from the first sketch to the show floor.
We work across Egypt, Saudi Arabia, the UAE, Bahrain, Kuwait and Qatar, and farther out when a client travels. You will have walked past our builds at Cityscape Global, LEAP, BIG 5, 24 Fintech, BIBAN, Global Health, EGYPES and Pharmaconex.
Three values set the bar: creativity, innovation and sustainability. We chase original ideas, build in tech-enabled interactivity, and frame our stands in modular systems we can take down and use again. We hold the small details to the same standard as the big builds, from a business card to a thousand-square-metre hall.
The studio describes its people as experience architects. The aim behind the work stays the same: a brand the audience remembers after the doors close.
