Most of Egypt's big trade shows land in one place: the Egypt International Exhibition Center in New Cairo, 311,000 square metres of hall on the edge of the new capital. If your brand sells in this market, you will show here.
The year keeps a rhythm. Plastex opens it in January with plastics and rubber. The Big 5 Construct fills the halls with construction in June. Cityscape brings the property developers in late September. Food Africa works the food and beverage trade through autumn, and Cairo ICT closes the year in November with technology.
Each show draws its own crowd, and each crowd reads a stand its own way. A developer at Cityscape wants to walk in and picture a sales office. A buyer at Food Africa wants to taste a sample and sign. An engineer at EGYPES wants spec, proof, and a handshake with someone senior.
We have built across most of this calendar: Novara at Cityscape, Arma and Bisco at Food Africa, Emerson and the petroleum sector at EGYPES. The brief changes by hall, and the way we plan a stand changes with it.
A stand earns its floor when the design follows the goal of the show. We start from what you came to do in that hall, then build the room that does it.
Pick the show, and we will tell you what it takes to stand out in that hall.
